[Nettime-nl] Oct 26, Public Lecture: Peter Lunenfeld

[matthew fuller <fuller@xs4all.nl>]

Public Lecture: Peter Lunenfeld
Title: The Mediawork Project
Date: Wednesday 26th October
Time: 18.00
Location: Collegezaal, Overblaak 85, Rotterdam
Entry: gratis, all welcome


We are witnessing the wide-scale emergence of visual intellectuals - 
people simultaneously making, pondering, and commenting on culture, 
but in a way that doesn't always begin with words. We all understand 
that digital tools and information technology networks contribute to 
this trend, but the big question is how to develop media design 
strategies to make the dissemination of critical thinking and 
informed opinion both more seductive and more rigorous. To talk about 
these and other issues, Peter Lunenfeld will discuss and demo the 
Mediawork Project from the MIT Press.

The event will be crucial for all those interested in the 
relationship between print and online media.

Print
Mediawork Pamphlets explore art, literature, design, music, and 
architecture in the context of emergent technologies and rapid 
economic and social change. They can be described as being somewhere 
in-between 'zines for grown-ups and transmedia theoretical fetish 
objects. The pamphlets include Utopian Entrepreneur (2001) by Brenda 
Laurel, design Denise Gonzales Crisp; Writing Machines (2002) by N. 
Katherine Hayles, design Anne Burdick; Rhythm Science (2004) by Paul 
D. Miller aka Dj Spooky that Subliminal Kid, design COMA 
Amsterdam/New York; and, Shaping Things (2005) by Bruce Sterling, 
design Lorraine Wild.

Online
The Mediawork WebTakes embed these books in a rich hypercontexual and 
interactive environments, modeling meaningful responses to meaningful 
content. The WebTakes include "Idea Tree" by Scott McCloud, 
"Hollowbound Book" by Erik Loyer, "WMWS" by Anne Burdick, "Hypnotext" 
by Peter Halley and Casey Reas, and "Macroscopes" by John Thackara 
and Schoenerwissen OfCD.
The first Mediawork Book, USER: InfoTechnoDemo (2005) by Editorial 
Director of the Mediawork project Peter Lunenfeld, visuals by Mieke 
Gerritzen pushes many of the issues raised by the project to a new 
level.   <mitpress.mit.edu/mediawork>



Peter Lunenfeld is a professor in the Media Design Program at Art 
Center College of Design. This fall, he is a fellow at the Columbia 
University Institute for Scholars at Reid Hall in Paris. He founded 
mediawork: The Southern California New Media Working Group and serves 
as director of the Institute for Technology & Aesthetics (ITA). His 
books include USER (MIT, 2005), Snap to Grid (MIT, 2000), and The 
Digital Dialectic (MIT, 1999). Recent publications include "The Myths 
of Interactive Cinema" for The New Media Book (BFI, 2002) and "The 
Design Cluster" for Design Research (MIT, 2004).


Media Design Research
Piet Zwart Institute
Willem de Kooning Academy Hogeschool Rotterdam
http://www.pzwart.wdka.hro.nl/
http://www.wdka.hro.nl/

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