| Eveline Lubbers on Thu, 13 Jun 2002 13:21:01 +0200 (CEST) |
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| [Nettime-nl] Nu uit: Battling Big Business - eveline lubbers |
---graag verder verspreiden & sorry voor cross posting!--- Eindelijk uit: Battling Big Business, Countering greenwash, front groups and other forms of corporate deception. samengesteld door Eveline Lubbers - voorwoord Naomi Klein. (Green Books, UK) Deel een van dit boek analyseert een breed spektrum van zg. corporate counter-strategies, maatregelen die grote bedrijven nemen om hun critici de wind uit de zeilen te nemen. De case- studies varieren van relatief onschuldige PR strategien tot complete inlichtingen-operaties. Deel twee geeft praktische adviezen voor activisten en bezorgde burgers om dit soort manipulatieve strategien te herkennen, en laat zien hoe je daar met de nodige kreativiteit en het gebruik van nieuwe media op kunt reageren. Zie voor de inhoudsopgave, de introductie en het voorwoord: http://www.evel.nl/pandora/bbb.htm English announcement: see below. De .nl vertaling van dit boek verschijnt deze herfst bij: Uitgeverij Fagel Postbus 15926 1001 NK Amsterdam tel: 020-66761928 (http://www.fagel.nl/onder contructie) De Engelse versie van het boek is -ook voor boekverkopers- te bestellen bij: buro Jansen & Janssen Postbus 10591 1001 EN Amsterdam tel. 020-6123202 info@burojansen.nl http://www.burojansen.nl/bestel.htm of http://www.greenbooks.co.uk/bbb.htm gr eveline lubbers ---------------------- BATTLING BIG BUSINESS Countering greenwash, front groups and other forms of corporate deception Edited by Eveline Lubbers For the contents, the introduction and ordering information see http://www.evel.nl/pandora/bbb.htm Losing control in the media arena as a result of activist pressure has become a public relations nightmare for the modern multinational enterprise. Shell’s Brent Spar fiasco is one well-known example, when the Greenpeace campaign against sinking that former drill platform achieved its goals. Monsanto’s gross underestimation of the European resistance against the introduction of genetically engineered products is another. Today, as more companies shift to being all about brand meaning and image, the more vulnerable they are to attacks on that image. At the same time, corporations are becoming as powerful as governments. Battling Big Business reveals how corporate giants attempt to control their ‘enemies’—and how groups and individuals can fight back. Part One of this book analyses a wide range of corporate counter-strategies, varying from relatively innocent PR measures to complete intelligence operations. Part Two offers tactical tools to help activists and concerned citizens to recognise manipulative strategies, and shows how they may be countered by a variety of techniques which use the power of creativity and the new media tools available. The keywords are being original, playful, unexpected, small, fast, irresistible, but also decisive, clear—and unstoppable! ----From the Foreword by Naomi Klein: "Battling Big Business exposes a spirit of intolerance coursing through the corporate world: intolerance of criticism and dissent, as well as a deep aversion to public scrutiny and accountability...All around us freedoms are being taken lightly and power is being exercised with a heavy hand. If there was ever a moment to insist on the right to vigorously challenge authority, it is now. If there was ever a book to help us do it, this is it." greetings from Amsterdam evelin lubbers Ordering information: UK Green Books 224pp 234 x 156mm ISBN 1-903998-14-X £10.95 paul@greenbooks.co.uk US Common Courage Press $ 17,95 ISBN 1-56751-224-0 http://www.commoncouragepress.com marketing@commoncouragepress.com AU Scribe Publications Australia http://www.scribepub.com.au Autumn 2002 BATTLING BIG BUSINESS Countering greenwash, front groups and other forms of corporate deception Edited by Eveline Lubbers For the contents, the introduction and ordering information see http://www.evel.nl/pandora/bbb.htm Losing control in the media arena as a result of activist pressure has become a public relations nightmare for the modern multinational enterprise. Shell’s Brent Spar fiasco is one well-known example, when the Greenpeace campaign against sinking that former drill platform achieved its goals. Monsanto’s gross underestimation of the European resistance against the introduction of genetically engineered products is another. Today, as more companies shift to being all about brand meaning and image, the more vulnerable they are to attacks on that image. At the same time, corporations are becoming as powerful as governments. Battling Big Business reveals how corporate giants attempt to control their ‘enemies’—and how groups and individuals can fight back. Part One of this book analyses a wide range of corporate counter-strategies, varying from relatively innocent PR measures to complete intelligence operations. Part Two offers tactical tools to help activists and concerned citizens to recognise manipulative strategies, and shows how they may be countered by a variety of techniques which use the power of creativity and the new media tools available. The keywords are being original, playful, unexpected, small, fast, irresistible, but also decisive, clear—and unstoppable! ----From the Foreword by Naomi Klein: "Battling Big Business exposes a spirit of intolerance coursing through the corporate world: intolerance of criticism and dissent, as well as a deep aversion to public scrutiny and accountability...All around us freedoms are being taken lightly and power is being exercised with a heavy hand. If there was ever a moment to insist on the right to vigorously challenge authority, it is now. If there was ever a book to help us do it, this is it." greetings from Amsterdam evelin lubbers Ordering information: UK Green Books 224pp 234 x 156mm ISBN 1-903998-14-X £10.95 paul@greenbooks.co.uk US Common Courage Press $ 17,95 ISBN 1-56751-224-0 http://www.commoncouragepress.com marketing@commoncouragepress.com AU Scribe Publications Australia http://www.scribepub.com.au Autumn 2002 NL Readers and booksellers in the Netherlands can order the UK version via: buro Jansen & Janssen tel. 020-6123202 info@burojansen.nl http://www.burojansen.nl De Nederlandse vertaling komt in oktober 2002 uit bij: Uitgeverij Fagel Amsterdam tel: 020-66761928 (http://www.fagel.nl/onder contructie) ______________________________________________________ * Verspreid via nettime-nl. 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