<nettime> Data driven narcissism

[Thomas Raab <tr@sil.at>]

indeed!

Data Driven Narcissism: How Will âBig Dataâ Feed Back on Us?

Abstract: How do âbig dataâ affect us as psychological beings? In this paper I argue that the user-specific contents spawned by analyses of massive data sets obtained by transaction data and online marketing software agents of Facebook, LinkedIn, Twitter etc. must tend to reinforce the respective userâs âself-imageâ. As long this man-machine feedback loop is not interrupted by purposeful manipulation, it will thus lead to a general behavior schematization enabling a yet more precise consumer prediction and so forth. The final result may be a population that is maximally predictable while at the same time each individual of that population may feel maximally singular. Is such a social end state heavenâor is it hell?

â> http://www.imprint.co.uk/data-driven-narcissism-how-will-big-data-feed-back-on-us/

best, tom




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