[Nettime-bold] Difference Engine 1994-2001

["Lachlan Brown" <lachlan@london.com>]

That Ludic Impulse - Lets Do It Again.

For those who may have missed it first time around, Difference Engine 1  1994-2001
is here http://www.third.net/001a.html. It is the earliest online publication addressed to broader readerships than specialist IT communities or specialist post-modernist (remember that?) academic communities. 

The idea was to spend around seven years exploring the possibilities and limitations of Internet as publishing in a practical way, before implementing online publishing (via Third.net) while also employing the site to help research a range of beliefs, policies and legalities among a number of producer and consumer constitutents of Internet as it emerged in culture through aesthetic, political and legal spheres.  

I include a picture of me not for vanity's sake (well...not really) but to 'humanise' the endeavour, as well as to counter a recent poor representation employing a pic of me from around 1995.  IBM's Blue Velocity 'IN' ad campaign employs a digitally enhanced (aged and distraught) photograph of me from around 1995 to illustrate 'The Hacker'.  'The Hacker' is the only figure specifically excluded from a range of 'figures' from the services and benefits of the Blue Velocity programme. My pic comes with the text: 'Hackers can't get IN'. 

Need I say that I am not a 'hacker' I am a part time researcher in cultural studies. I view the use of my image by the marketing company that handles IBMs account as a remarkable admission by an agency of global corporate capital that the very thing it seeks to deny: that 'class' matters. Global Corporate Capital's self-representation 'cracked'?


Lachlan Brown
lachlan@third.net
http://third.net - alternative media, alternative media servers
http://coalition.org.uk - drawing the line on hate online and racism anywhere


d i f f e r e n c e  e n g i n e   - m e m o r i e s . h i s t o r i e s . f o r e s i g h t
'it makes common sense, but it hasn't been commonsense for very long'
-- 

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